Years ago, a guy named Kostabi hired art students for minimum wage to paint his paintings for him. Then he'd show them in fancy New York art galleries with inflated price tags on them, and when someone would come along interested in buying one, Kostabi would insult them and tell them they were fools. But the buyers presumed that the insults were all part of the "schtick". Meaning that the artist was really doing a kind of 'performance piece' and the painting was really just a prop. They thought this was very inventive, and 'socially aware', so they bought the (bad) paintings and couldn't wait to tell all their rich friends that they'd been insulted by Kostabi and paid thousands of dollars for one of his bad hired-out paintings.
So was Kostabi just a huckster and a prick? Or was he some sort of modern art genius? My guess is that he's a little bit of both and a lot of neither. Most real artists see him as a waste of everyone's time, including his own. But then again, he's been surviving as an artist for decades, and very few real artists can make that claim. In the world of fine art marketing being a prick, a huckster, and even a fool, can be quite an asset. Whereas just being smart, honest, and talented will get you nowhere.