Jesus said of some towns that rejected Him that it would be more tolerable for Sodom and Gomorrah than for them at the judgement. This and other scripture indicate that Hell will not be the same for everyone. This would be indicative of a just God who is fair in His "sentencing" so to speak. Just as every Christian will receive reward or suffer loss at the Judgement Seat of Christ, so too, will every lost sinner receive their fair and just judgement from God at the Great White Throne Judgement. The Bible says God is love and He loves us so much He let Jesus take the penalty of sin for us so we never have to worry about Hell if we simply accept God's free gift. God is no monster, He is loving, caring, merciful, patient, just, and completely fair. But He is also holy, a consuming fire in whose immediate presence sin cannot abide for it would be consumed. But He has done everything needed to be done to clothe us with Christ's righeousness instead of our own which is 'as filthy rags'. Jesus did not lie, nor die to save us from nothing, He said if we believe in Him we have eternal life and if we do not we are 'condemned already' because our deeds were evil and we loved darkness rather than light.
His love and gift is so simple, I do not know why people screw it up so badly. Just as their are physical laws like gravity, there are spiritual laws. We do not understand them completely now, but God has given us enough revelation in His Word that we can know what we need to know to be saved. Some of the spiritual laws are that the wages of sin is death, all have sinned, so Christ paid the wages of sin for us, He died, and all who trust Him that His death was sufficient payment do not have to pay the wages of sin themselves, Jesus did it for them and He gave us His 'robe of righteousness' in place of our own filthy rags. It is really quite wonderful to know God loves us that much to take our sentence for us. What more could He do?