Alceste
Vagabond
The Impression I have is that it's not what one stands for so much as the baggage laden label which induces an unwanted reaction.
Is it time to keep the values you have but change the name to "egalitarianist"?
There's nothing wrong with the label, I think. It's got history, and some amazing accomplishments we should all be proud of. It's not long ago women were not considered legal persons at all, and we still need to fight for our reproductive freedom in most countries. Also the situation for women in many parts of the world is still appalling. We're not done yet, obviously. There's no point obscuring that the primary focus of feminism is issues that affect women.