It won't save lives, but I wasn't suggesting that it would save lives. I understand if they intend to check bags. Theaters are creepy. They make girls want to hug somebody. They're dark, smell funny like a motel hallway, vacuous and they have too many unused seats. I sometimes feel afraid in a theater when I go alone, so I understand about checking bags.
True, theaters have multiple movies playing, but they could offer more movies instead of limiting themselves to new movies. What if Tom cannot afford a personal projector, but he wants to treat his kids to Jurassic Park I ? He can rent a projector, set it up himself, hang up a sheet and pop some popcorn....or he can choose to watch one of the movies Regal happens to be playing. So in fact Tom has no choice about what movie to watch when he goes to Regal. What can Regal do to change that, so that Tom wants to go the the movies more often and can show movies he want to show? A lottery might be one way, as if the theater were a big jukebox; but there might be other ways to offer choice.