We don't actually know who bought those rags. I'm pretty sure it was the same folks that thought "professional wrastlin'" was a real sport, and that the "wrastlers" were not just theatrical personas. And those audiences, as I recall, contained plenty of men. Mostly men, in fact. So the assertion that women as a whole like to be lied to, or that men don't, doesn't hold water.
Well, not exactly. Rupert Murdock, who made his fortune selling those supermarket tabloids used his money to start a TV network, where he continued to use the tabloid news (fake news) model to make even more money. But there was a new twist on the material, as media personalities like Rush Limbaugh, Howard Stern, Mort Downey Jr., Jerry Springer, and Morey Povich discovered that they could gain a significant audience by presenting fodder for the audience's righteous indignation. Turn out people really like looking down on other people, to feel better about themselves. Limbaugh did via politics, Stern did it mostly with/to celebrities, Mort Downey Jr. invented the 'fake issue' melodrama, Jerry Springer presented an endless parade of social "losers" for the audience to scoff at, And Morey Povich exploited ever horrible racial stereotype.
Turns out American LOVE to pass judgment on each other so as to feel superior, and will do so at every opportunity they're presented. So these media outlets found themselves an excellent way to keep the eyes on the adds, which is, after all, how they make their money. And this model of presenting us with fodder for our self-righteous indignation has worked so well that even the upstanding, main-stream media outlets have had to stood to this sort of ego-baiting just to compete with the tabloid media outlets. Seems we Americans like judging and condemning each other even more that we like actually knowing what's really going on. The true news just scares us, while the fake news gives us an endless parade of criminals and losers to blame everything on, and to feel superior to.