Ugh, this. His behavior since this little stunt has made me not like him anymore. He made a lot of his fans angry with this, and he's just crapping on everyone who doesn't like it, when he did promote himself to children before this (he's been on Sesame Street, performed at an elementary school and so on). It is bizarre how, in recent years, the music industry has been pushing Satanic imagery through pop music and rap, whereas that used to be something used in metal and other underground scenes as a gimmick. There's still "Illuminati" stuff being pushed, too. A lot of people are noticing and aren't very happy about this. Black Americans, especially, are very adverse to anything Satanic as a group, since they are still strongly Christian or at least Muslim as a demographic. So this isn't to make the fans happy. Maybe he did sell his soul. You certainly seem to have sell out somehow to get ahead in the pop world these days.
I mean, you have to wonder what the point is since the fans don't really like and it just makes people angry, especially around Holy Week and Easter. Nike is suing the crap out of him, too, so I have to wonder what the payoff for him is. He's just another in a chain of popstars who have done similar things.