Why do you only say this about this organization? All of the advertisers could have spent the millions on doing good rather than advertise at the superbowl.
Because businesses use advertising to generate sales and to announce new products. The Superbowl ads fesatured many new products, the popcorners and the new pepsi and purple MMs are examples. Christianity has been around a while. And new ideas there? What does "Jesus gets us" mean? Who is "us"? Liberal Christians? MAGA Christians? Evangelicals who oppose gay rights? The KKK?
The ad in the Superbowl showed a series of pictures of people arguing and fighting. Are these the people Jesus "gets"? If they see themselves in those pictures (metaphorically) does Jesus "getting them" a message to change, or stay the same?
Christians have done more good than any company I know.
Well since companies exist to make profits that is understandable. Charity helps a lot of people but it falls way short. That is why government aid is so crucial. It's odd that so many Christian republicans want to cut this aid. Why? To reduce spending. Why is that necessary? Because of so many tax benefits to the wealthiest. During the pandemic the wealthy gained more wealth at a faster rate than pre-pandemic. Meanwhile schools struggle to cover costs, and keep teachers due to budget cuts. Some schools have had to cut breakfasts for students who are in poverty. And here we have wealthy Christians donate to an organization to promote their religion, a religion that is supposedly built on a fellow whose primary duty and teaching was to serve others, especially the needy.
Using Jesus as a prop does not seem wise. "Jesus gets us" is self-serving. It's not about service for others. If they had created a series of service for the needy, man, that would have paid off, gotten volunteers to help others (Jesus' real church), and raised even more money, and free publicity.
So my criticism is the irony. Do these wealthy people just not get it? This seems a suverficial and commercial project, not one that will actually motivate and inspire Chridstians and non-Christians alike. No doubt beluevers will feel good for awhile to see an ad for their religious icon. But what will they do with this execpt get temporary and fleeting feelings?
This organization can try to improve Christians as well as help others at the same time.
Christianity has a huge network of churches that have clergy who get paid to do this. If a Christian is having a crisis of faith do you really think a 7 million dollar ad will solve their personal dilemma? How many school breakfasts could that 7 million pay for? The ads offered no clear message. What are believers supposed to do now?
They also promote Christians to do good on their site, giving them free hats, tees to go do good and then tell their stories.
The most important thing Jesus taught was doing good for otehrs. Why is that a problem for believers? How is getting a hat going to make them feel fulfilled?
Christianity really thinks highly of itself. Many believers are happy to announce how they are going to heaven. Unfortunately it has a lot of division, and a lack of a consistent doctrine. It's a confused theology with a lot of personal opinion coloring what is important. In many ways it is a superficial and shallow theology, and no wonder it isn't attractive to the young, and even middle aged people. Does spending $100 million on advertising suggest spiritual depth? Look at those pictires again and see many people in need to therapy. This ad won't help them cope. This organization seems to understand their religion is dying, but they completely mis why it is dying. It is dying because it is a religion that will spend $100 million on ads and not human beings. They blew a lot of money and missed a huge opportunity.