Because it's a 'leave the church or you're tacitly responsible for child abuse' argument.
Agreed that that is the way it frames up the choices... but I am also in agreement that that is the state of affairs. Giving your money to the church is giving them the money to pay off settlements for the abuse cases, and money to move abusers within their organization, and cover things up as necessary. The damage is done, and there will be monetary reparations to be made in store for them. Not a penny of the money they gather from parishioners should even be able to be used for court costs, in my opinion. It's just wrong from every angle.
As if there's no other option for reform than being 100% in or 100% out.
It's the same sentiment used against the fur trade, honestly. Don't give them your money. Kick them where it
really counts. It's not "there's no option", it's "show these dipsticks what's up." There aren't too many opportunities in which you can help smack down the bad guys by simply
not doing something. This billboard is just trying to push people in that direction, to try and help put a strangle-hold on the church's funds. No funds, no payoffs, more cases coming to light and more justice being done.
Plus the FFRF is using the kids as political leverage to enact their goal. It feels disingenuous and skeevy.
They're using facts and current public perception. How many people do you think don't know what the billboard is implying? And if they don't, they can then ask around and get updated. The news needs spread - these guys aren't trustworthy. Sure they can reform, but as stated, the damage is already done to hundreds of people. It takes a long time to regain trust after a major blunder...
as well it should. You can't just call out "But... reform!" and suddenly everything's hunky dory. Let these guys roast for a while. The whole organization deserves it.