B+J US is trying to impose its political agenda on B+J Israel and when B+J Israel (which, IIRC, has its own factory in Israel) says "no" B+J America says "at the end of 2022 you lose your license."
Unilever USA says "Hey, B+J USA doesn't speak for us. We own them but they have their own independence and agenda."
So American supporters of Israel might say "we will use Unilever products but not B+J."
Israeli supporters of Israel might say "we will eat lots to keep the Israel B+J in business and making money until the license ends and then we'll figure things out"
Political scientists say "not only is B+J USA's statement somewhat inconsistent with their work elsewhere, but it also is missing a lot of detail and it disadvantages Arab employees and Arab consumers"
Cynics say "clearly B+J wasn't doing financially well enough in those areas to continue marketing there so they decided to wrap the decision not to place product there in a politically woke bow"
Unilever says "we have other ice cream products in Israel ready to step in -- awesome!" Other companies are saying the same.
Some people just ask "how can there be occupied territory if there is no sovereign nation called Palestine?"