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An Oxford University professor has created a patch infused with bacon to 'help vegans cope with meat cravings'
A patch infused with the scent of bacon has been developed by a scientist with the aim of helping people who choose to adopt a plant-based diet curb their meat cravings.
The device was created by Charles Spence, a professor of experimental psychology at the University of Oxford.
Spence, who specializes in sensory perception and the way in which the mind is connected to our senses of taste and smell, collaborated with plant-based food company Strong Roots to create the patch.
When a person who is wearing the patch scratches it, it produces a smell similar to that of cooked bacon.
Professor Spence explained that this may help those who wish to refrain from eating meat to "imagine" that they are eating bacon, which should supposedly sate their appetite.
"Studies have shown that scent can reduce food cravings," said the author of "Gastrophysics: The New Science of Eating."
"Our sense of smell is strongly connected to our ability to taste therefore experiencing food related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food. Imagine eating enough bacon and you might find yourself sated."
An Oxford University professor has created a patch infused with bacon to 'help vegans cope with meat cravings'
A patch infused with the scent of bacon has been developed by a scientist with the aim of helping people who choose to adopt a plant-based diet curb their meat cravings.
The device was created by Charles Spence, a professor of experimental psychology at the University of Oxford.
Spence, who specializes in sensory perception and the way in which the mind is connected to our senses of taste and smell, collaborated with plant-based food company Strong Roots to create the patch.
When a person who is wearing the patch scratches it, it produces a smell similar to that of cooked bacon.
Professor Spence explained that this may help those who wish to refrain from eating meat to "imagine" that they are eating bacon, which should supposedly sate their appetite.
"Studies have shown that scent can reduce food cravings," said the author of "Gastrophysics: The New Science of Eating."
"Our sense of smell is strongly connected to our ability to taste therefore experiencing food related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food. Imagine eating enough bacon and you might find yourself sated."
