I think that now every company uses it because it's one of the most popular and effective tools for developing any business. And it's known how many people use different social media which makes them perfect for finding many new clients/customers.
Its other main pros are for example:
- being much cheaper than other marketing strategies (social media platforms are free for using and making an account there is very easy)
- building a stronger connection with your clients (you can be very creative on social media platforms and that increases the trust to your brand)
- increasing a brand loyalty (interesting and high-quality content is very helpful for this)
- providing a marketplace insights (with using of special social media marketing software
promorepublic.com/en/ you can monitor effectively how your target audience react on your brand and analyze different helpful information about them for your social media marketing strategy in general)