A couple new studies out of the University of Kansas seem to have found the reason sexist pick up advice works:
Women who are charmed by the tactics found in manuals like Neil Strauss' "The Game" are generally either interested in casual sex -- or they're sexist.
In other words, it is not -- as Strauss and other pick up artists sometimes say -- that all women secretly want casual sex or a sexist mate, but that only some do. That of course seems obvious. But even if it is obvious, it is still disputed by many people who assert that all women secretly want and desire sexist males.
In two different studies -- the first of college students, the second of a national representative sample -- researchers at the University of Kansas analyzed the degree of people's sexist beliefs and interest in no-strings hookups. They compared those results with women's receptiveness to, and men's use of, pickup artist techniques. In particular, they focused in on three of the strategies used by Mystery: Isolating "the target" from her friends, subtly insulting her to lower her sense of self-worth (a.k.a. "negging") and competing with other males to become "the leader of the pack."
The results make perfect sense: Women who want a no-strings hookup are attracted to men who clearly broadcast their interest in sex, and ladies who subscribe to sexual stereotypes about their own gender will take a liking to aggressively dominant men.
Moreover, the women are not merely receptive to sexist men or to men seeking casual sex, but are also actively sorting through men to find the ones who are sexist or seeking casual sex:The results make perfect sense: Women who want a no-strings hookup are attracted to men who clearly broadcast their interest in sex, and ladies who subscribe to sexual stereotypes about their own gender will take a liking to aggressively dominant men.
What's especially interesting about this study is that it not only confirms that there are sexist ideas behind pickup artist strategies -- as has often been the criticism -- but it also shows that sexist women are complicit. "Women are not just sexual gatekeepers," he says. "It's not like they're helpless, non-participants in this interaction. Instead, sexist women are essentially choosing sexist men." This is what's called "assortment mating" in social psychology basically, people tend to unconsciously filter out dissimilar individuals.
I often hear it said that women prefer abusive guys to non-abusive guys. I have long suspected that is true only of certain women, and not of all women. Although these studies only obliquely address the issue of abuse -- which is a much broader issue than sexism alone -- the studies do seem to add support to the notion that not all women are attracted to abusive guys.