Well yes, sort of, but I must admit I find this rather an axe-grinding, yoghourt-weaving take on the situation.
I find it unhelpful to talk in terms of "manipulation" by evil capitalist marketers. There is a danger of outsourcing ownership of the problem to some convenient “other” that can be demonised, instead of acknowledging that it is our own behaviours and lifestyles that need to be addressed. (This happens with climate change for example, which is too often blamed on evil oil companies when in reality it is the way we have chosen to live that is primarily responsible, not to mention the influence of Henry Ford and his successors.) I’m sure the researchers are right about consumerism in modern society being a problem. It is though quite hard to see what practically can be done about this in a free society. The suggestion, hinted at, that society should abandon economic growth, strikes me as completely unrealistic. And if they are arguing to abandon the free society, they will have an uphill struggle.
Regarding population, as they themselves semi-concede later in the piece, the solution to population growth is education and social emancipation of women - and access to contraception of course. This is improving all the time anyway. The UN forecast is that a maximum population will be reached by 2050 or so on current trends. In fact we have population decline in many developed countries, to the point that leaders are worrying about how to increase the birth rate. The researchers, at least as reported in the newspaper article, do not seem to engage with these factors.
So, while they make some useful observations, I find the tone of this smells rather of politics, which is a pity as it will turn people off. But maybe that is just the way the Grauniad has reported it: they have a considerable stable of axe-gringing, yoghourt-weaving journalists after all.
"This happens with climate change for example, which is too often blamed on evil oil companies when in reality it is the way we have chosen to live that is primarily responsible" Chosen?
Who's at fault for car pollution? Is it the people who need to use cars to drive to their jobs so that they can make enough money to survive, or is it the fault of 1) their jobs for stigmatizing workers that use public transport and 2) the car and oil companies who buy up patents for more eco-friendly designs only to intentionally not use them, artificially creating more demand for oil and worsening the problem?
When it comes to grocery bags, who's at fault? The company that produces the plastic bags and the store front which uses them by default, or the single mom trying to raise 3 kids on an income that would put her below the poverty line even if she was living alone?
When it comes to nonrenewable energy plants, who's at fault, the coal plant lobbyists who attack the public image of more renewable power sources and undermine their efforts to get cleaner energy established, or the underpaid, overworked coal miners trying to make ends meet?
It's pretty straightforward, I think. The people in power want to muddy the issue by blaming it on everyone underneath them. "It's not my fault for opening a sweat shop; it's my customers' fault for unknowingly buying my wares and voting for sweat shops with their wallet. We're both equally accountable!" I don't think so.
You can carpool, recycle, become a Mennonite hermit, whatever, but none of that is going to make a difference. Why? Because the problem isn't what your average person is doing. The problem is what they've been forced into by those above them.
Would it kill an oil baron to switch to the clean energy industry? Would it kill a company to let their employees work remotely from home? No. Would it kill someone living paycheck to paycheck to stop commuting to work out of protest for the environment? Quite possibly.
So who really holds the power and, thus, the responsibility here? Why are we blaming the people who are powerless to do anything about the situation and not the people who have the power to make a difference but instead choose to worsen the issue in order to profit themselves?