Have you noticed modern political ads are more about attacking one's opponents rather than focusing on issues affecting the country and explaining their strategy for the people they are supposed to represent?
Biden doesn't need to discuss his plans for the future, which will depend on whether America can give him a Congress that he can work with. He accomplished great things when the Democrats held both houses, but the American people in their infinite wisdom and sophistication gave the House back to MAGA, and the government was crippled. Johnson finally got something accomplished with the help of the Democrats despite Republican obstructionism.
Biden can campaign exclusively on his accomplishments and Trump's failures. What he can do in his second term will depend on the brilliant American electorate, assuming that they don't give the White House back to the Joker.
Trump can campaign on his successes, too, such as building that wall and getting Mexico to pay for it, a highly successful response to Covid, replacing Obamacare with something better, and his infrastructure successes.
Inflation for me is what I have to pay for goods and services vs my paycheck. All that 'good news' about the economy? Well that's obviously meant for someone else.
Trump will probably help you there. He feels your pain and cares about you and has an excellent understanding of economics mostly acquired in bankruptcy courts, grifting banks, and stiffing creditors. Trump was almost able to make casinos profitable.