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ZeeTV commercial "Vasudhaiva Kutumbakam - The World is my Family"

Discussion in 'Dharmic Religions DIR' started by ShivaFan, Jan 26, 2014.

  1. ShivaFan

    ShivaFan Satyameva Jayate
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    ZeeTV commercial "Vasudhaiva Kutumbakam - The World is my Family"

    Namaste

    [youtube]Qs3SpFsRD5g[/youtube]
    http://m.youtube.com/watch?v=Qs3SpFsRD5g

    I watch ZeeTV here in California. They have been airing a commercial for their affiliation with the theme "The World is my Family" to advertise that they are now broadcasting in over 169 countries and have over 700 million viewers.

    The commercial shows Euro girls, American men, etc., dressed in Indian attire, mingling with Indians and engaged in activities as crop harvest, festivals, etc., different ethnicities, it is not Hindu or Sikh, or Islamic or Christian or Bahai specific, it includes religious and cultural representation as found in India, sort of idyllic in tone, actually, some may find it slightly humorous at times as rather cute looking blond haired "white" girls pick or husk crops in the field while smiling with joy.

    But it certainly is one more example of the canary singing the truth that the world, indeed, is becoming smaller, family now crosses many borders, those who share communications are part of a world family.

    This trend will continue, it will not stop nor can anything stop it.

    ZeeTV isn't going to "save the world" with it's soap operas and, frankly, attractive female stars and rather farfetched plots and suspense.

    But.... 169 countries, Euros in Indian attire, setting Ravana on fire, opening a door and in Islamic dress, well ZeeTV has decided who their audience is, and that may include Buckingham Palace.

    Om Namah Sivaya
     
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  2. Poeticus

    Poeticus | abhyAvartin |

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    I swear I don't mean to be a party pooper - heck, I'm all for world peace and all...

    ...but, did you guys know that the phrase "vasudhaiva kutumbakam" (sp?) actually comes from a story about a coyote/wolf and a bird and/or squirrel?

    In the story, the bird and/or squirrel are chilling out somewhere and along comes a coyote/wolf who wants to "play" with the bird and/or squirrel and hang out...

    ...but, the real motives for the coyote/wolf wanting to "play" with the bird and/or squirrel is to eat them. Ironically, the phrase picked up momentum, but the theme of the phrase in its context to the original story never took flight.
     
  3. Fireside_Hindu

    Fireside_Hindu Jai Lakshmi Maa

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    We tried desperatly to get a host of Indian Channels where I live but because of stupid cable contracts, my city is the the only one in my part of the state that doesn't get an Indian channel package. For....no .....reason. It makes me sad because I feel like it would help me with my Hindi listening skills.

    I also realize I missed the entire point of your post and I am sorry for that. :eek:


    :camp:
     
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  4. Jaskaran Singh

    Jaskaran Singh Divosūnupriyaḥ

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    If you're interested in the origin of the phrase, then please see here, here, and here.
     
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  5. Sb1995

    Sb1995 Om Sai Ram

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    Didn't like it or appreciate it. Jai Shri Ram
     
  6. Poeticus

    Poeticus | abhyAvartin |

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    Phew! Thank the Shri Gods! I thought I was the only one here on RF that actually really knew the origins of the phrase and the context in which it was intended to be applied!

    ...it was basically a warning...

    ...but, for all the wrong reasons, the individual phrase took momentum instead of its actual context in which it was "metaphor-ized" - which I find to be a travesty.​

    Jai Shri Ram! Prabhu Ram Ki Jai! Sita Maiyya Ki Jai! Hanuman Dada Ki Jai!
     
    #6 Poeticus, Jan 26, 2014
    Last edited: Jan 26, 2014
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  7. ShivaFan

    ShivaFan Satyameva Jayate
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    The point of the post is not ZeeTV programming, nor the phrase origin (though that is VERY interesting, thanks!), but that the world is indeed becoming smaller, a trend that is crossing all borders and boundaries.

    In the example of ZeeTV, this cable network with it's "India" theme is now in 169 countries and climbing. And while no doubt, due also to Indians living in many countries, ZeeTV has done analysis of it's audience and has found that non-Indians such as Europeans and Americans, and Middle East or North Africa or Islamic countires, Asia, on and on, are subscribing and in fact the audience also includes non-Indians and this trend is growing.

    FH gave the example of wanting to learn Hindi as one reason. But for those who are religious, ZeeTV also has several religious (Hindu and yoga) programs in the mornings. There are "Westerners" who are watching these, and ZeeTV knows they have this audience too.

    Once it was BBC, and in the 60s and 70s a lot of British programming was making rounds to many countries.

    But now we see the influence of India in such media expanding notably to all sorts of audiences.

    This will continue, and the variety will become even larger, and the ability of rather entrepreneur people to get their communications to the world will become easier and cheaper.

    I predict a Hindu network soon, there is probably already an Islamic one. I wouldn't mind starting my own network if I had the millions ready, my network would be like the IndiaMike website, with travelogs on India and by those who have travelled and want to share their videos and commentary. But that is a "future", to tell the truth if I had a billion to spend I would produce a movie on the Ramayana in English.

    The realm of what is possible is becoming more possible as the world becomes smaller. It is irreversable, for those who do not like it perhaps they should rather start thinking about how they can make their "face" available to the world as well within this realm of possibilities. Organizations and religious affiliations who are already positioned in the magazine realm such as "Hinduism Today" are well positioned to move into these new realms as well, and I predict will do so in the future.

    The world is indeed becoming a family in many ways.

    Om Namah Sivaya
     
    #7 ShivaFan, Jan 26, 2014
    Last edited: Jan 26, 2014
  8. Jaskaran Singh

    Jaskaran Singh Divosūnupriyaḥ

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    I don't watch Indian television anymore (or even Bollywood films) either, but I do occasionally (if I'm in the mood) watch old serials. Some of the ones that I used to like are Ghar Ki Lakshmi Betiyaan, Kasam Se, Naagin, and Vishnu Puran. I stopped watching ZeeTV around the time when Pavitra Rishta came out. My favorite show on ZeeTV though was Banoo Main Teri Dulhann, which is cool, since some Romanian lady uploaded old episodes of Dulhann online, :):
    https://www.youtube.com/watch?v=17pz-u_HYo4
    I always liked ZeeTV over Star+ anyway. Who watches Star+ anymore (well, apart from Saas Bahu or stuff like that)? Ekta Kapoor is an overrated director anyway, did you see the part where she made the sudarshana chakra into some sort of UFO in the 9x mahAbhArat show? Uph, pathetic...
     
    #8 Jaskaran Singh, Jan 26, 2014
    Last edited: Jan 26, 2014
  9. Aupmanyav

    Aupmanyav Be your own guru

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    Thanks MitraVarunih and Jas for the Hitopadesha reference.
     
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