No problem.
Here in the UK, the right wing (ie Tory party) traditionally have proclaimed they are the party of good economic management. The negative they pressed was that a left wing government would be an economic disaster. This was the main thrust of their marketing. Of late people seem to have finally noticed 10 years of Tory austerity has had a terrible economic effect on much of the country.
Possibly taking their cue from the US (as we like to do) the Tory party seem to be shifting their focus to cultural matters (ie nationalism by another name). "We can't or won't manage the country economically, but we stick up for our under-threat British values, culture, way of life, traditions..."