There's secret cult activity on here.
All these "Awaken" threads are a sign that they are ready to start the Purge.
*Puts on a ceremonial mask and robe and looks for a song with the verb "to wake" in it*
...If you belong to the Sleepers, you might wanna hide while you still can...
It may be a "malarkey" for those who like sleeping, or who know no better.
I think sleep here is referring to a programmed mechanical robotic life, "Awake" is perhaps pointing to a freedom from such influences. The degree of freedom may depend on the level of wakefulness.