I don't mind that (myself, I grew up hearing Bert Kaempfert's Christmas album while mom prepared Thanksgiving meal). What I hate is the extreme commercialism, the expectations to buy so much junk, and that people be forced to work on Holidays, and even Black Friday as it's nothing but a mad house of stress and anxiety. When people are getting hurt, and some of them killed--for nothing more than a sale--we really need to think and ask ourselves what in the hell are we doing?
I don't think it is an expectation. I think it is a option with marketing. I do understand what you mean, though. I understand the overtone. The move, Fight Club, has a good example of this.
In this case, I think it is a difference of perspective. No one is forcing me to purchase these items. I can turn off the ads at any given moment. The control is still with me.