Sorry, man, but I disagree. "Marketing" is emotional appeal, not logic.
No offense, but you are precisely backwards on all of this.
I'll take this one post to try to set you straight; please consider it carefully.
First, you have quite a bit to learn about marketing. Marketing is a matter of getting the job done- and determining the most effective means (cost, audience, etc.) is a matter of using
reason and logic; particularly through analyzing statistics and surveys.
We look at what works, what gets the message out, and for what cost.
We know that with limited funds, free media through sensationalism is the only effective means to advertise.
If the most effective means to get the job done are to appeal to emotion, and use sensationalism for free advertising, then that is the
logical course of action in order to achieve one's goals.
Rejecting the most efficient means is not logic, it is
dogma or irrational deontology.
If you reject appeal to emotion and sensationalism as tactics despite them being the most effective because you find them personally distasteful, you have the right to do that- but please don't dishonestly pretend it's logical to reject them, when it's a matter of your personal dogmatic rejection of the
means on pseudo-ethical grounds.
IF you have some new
hard evidence that appealing to emotion and using sensationalism is
LESS effective than trying to teach in a more conventional way,
THEN you can criticize the practice as irrational/illogical. Currently, though, the weight of the evidence is against you where marketing is concerned.
The burden of proof is upon you when criticizing the techniques being used- it is upon you for making the extraordinary claim that those techniques are illogical or irrational when all evidence in modern history of marketing strategy says the opposite.
Provide evidence, and then I will gladly listen to you.
If you're just making dogmatic assertions based on faith, or going by an irrational personal deontology, then you aren't even making an argument to address.
If you don't have such evidence, then it is YOU who are being illogical here.
Defend Dawkins all you like, but I will favor logic and reason over emotion any day.
If you favor logic as a marketing strategy over use of emotional appeal without evidence, then you do so out of dogmatic faith or illogical deontology, and not out of actual logic or reason.
Trying to use only appeal to logic and reason as a marketing strategy out of illogical faith in the efficacy of logic and reason as a marketing strategy to support logic and reason?
Now
THAT IS ironic.
Anyway, I hope you can understand that. If not, no offense, but you might want to spend a little more time educating yourself on logic and reason too.
There's nothing in logic that insists that appeal to logic is the best possible marketing strategy- particularly for irrational people.
Worry about efficacy first, and purity second.
The movement may need people like Tyson and Dawkins both to fulfill their respective roles.