He
@joelr is using 2 different meanings of measure as per Google:
-ascertain the size, amount, or degree of (something) by using an instrument or device marked in standard units.
-assess the importance, effect, or value of (something).
There are many types of measurements made in analysis of linguistics:
Linguistics is the scientific study of
human language, meaning that it is a comprehensive, systematic, objective, and precise study of language. Linguistics encompasses the analysis of every aspect of language, as well as the methods for studying and modelling them.
The traditional areas of linguistic analysis include
phonetics,
phonology,
morphology,
syntax,
semantics, and
pragmatics. Each of these areas roughly corresponds to phenomena found in human linguistic systems: sounds (and gesture, in the case of signed languages), minimal units (phonemes, words, morphemes), phrases and sentences, and meaning and its use.
Linguistics studies these phenomena in diverse ways and from various perspectives.
Theoretical linguistics (including traditional descriptive linguistics) is concerned with building models of these systems, their parts (ontologies), and their combinatorics.
Psycholinguistics builds theories of the processing and production of all these phenomena. These phenomena may be studied synchronically or
diachronically (through history), in monolinguals or polyglots, in children or adults, as they are acquired or statically, as abstract objects or as embodied cognitive structures, using texts (corpora) or through experimental elicitation, by gathering data mechanically, through fieldwork, or through introspective judgment tasks.
Computational linguistics implements theoretical constructs to parse or produce natural language or homologues.
Neurolinguistics investigates linguistic phenomena by experiments on actual brain responses involving linguistic stimuli.
Linguistics is related to philosophy of language, stylistics and rhetoric,
semiotics,
lexicography, and translation