Homophobia at the Super Bowl (anti-gay, Article)

[Willamena]

I thought this an interesting article about a controversial Super Bowl commercial. It's a shame that advertisers can't practice a bit of common sense.

http://www.canada.com/topics/enterta...9d0964&k=92010

The company behind Snickers candy bars has pulled a controversial commercial off the air and removed a related Web site after accusations of homophobia.
The commercial, which first aired in the U.S. during the Super Bowl, showed two burly mechanics sharing a Snickers bar by eating it from both ends. When their mouths touch, they feel the need to “do something manly” and start ripping out chunks of their own chest hair.
What some consider more shockingly anti-gay, though, was a Web site that urged visitors to vote on alternative endings to the commercial – including one in which one of the mechanics beats the other with a wrench and one in which the men guzzle motor oil.
The site also showed clips of NFL players reacting with disgust at the depiction of two men kissing.

[Booko]

Yeah, I saw that commercial on the news yesterday. It was, at best, tacky.

It makes the light brite fiasco in Boston look downright intelligent.

Anything for a buck, eh?

[Mike182]

if they pulled it off air, then i have no problem - let this dog die i say, no real need to drag it through the town square.

[MaddLlama]

...I actually thought it was pretty funny.

[lilithu]

Originally Posted by Willamena

I thought this an interesting article about a controversial Super Bowl commercial. It's a shame that advertisers can't practice a bit of common sense.

http://www.canada.com/topics/enterta...9d0964&k=92010

The company behind Snickers candy bars has pulled a controversial commercial off the air and removed a related Web site after accusations of homophobia.
The commercial, which first aired in the U.S. during the Super Bowl, showed two burly mechanics sharing a Snickers bar by eating it from both ends. When their mouths touch, they feel the need to “do something manly” and start ripping out chunks of their own chest hair.
What some consider more shockingly anti-gay, though, was a Web site that urged visitors to vote on alternative endings to the commercial – including one in which one of the mechanics beats the other with a wrench and one in which the men guzzle motor oil.
The site also showed clips of NFL players reacting with disgust at the depiction of two men kissing.

I didn't see the commercial, but from this description I wouldn't say that the producers of the commercial are homophobic. Instead, I'd say that they were pointing out and making fun of the homophobia that exists in our society. There are men who are so deathly afraid of being seen as gay that they will do really stupid things to prove otherwise.

The commercial sounds kind of funny to me.

[angellous_evangellous]

The world's just not the same after Brokeback.

[lizskid]

Yeah, it was a little homophobic in my estimation, but, I also think Snickers gained nothing from it at all....it was not a good commercial, just stupid. Not stupid enough to keep their name in my mind, though. Let it die the death it deserves.

[Booko]